State of the Website: March 2015

This is the second in a series of monthly reports that provide an overview of how the library’s main website (including subdomains) and mobile website are being used. Usage statistics are tracked using Google Analytics. Following are the stats for March 2015 with more numbers and less commentary than before.

The Big Picture

No major changes since last month. You’ll see higher numbers as we get deeper into the spring semester. You’ll also see some differences in referring URLs and keywords.

How many visitors are coming to the library website?

Audience Overview
Sessions (visits) 111,826
Users (unique visitors) 64,513
Busiest day of the week Monday (25,389 visits)
Busiest hour of the day 1:00 pm (9,470 visits)

Source: Google Analytics data for Audience Overview
Date range: March 1-31, 2015

 

Where are visitors coming from?

Top Ten Referrals Sessions (Visits)
Appstate.edu 8,322
WNCLN 3,301
Appstate Search 2,672
Appalnet 2,538
AsULearn 2,026
MyASU 651
Social-buttons.com 247
Events at Appalachian 57
Facebook.com 45
Multicultural Student Development 45

Source: Google Analytics data for Acquisition: All Traffic – Referrals
Date range: March 1-31, 2015

 

 

Top Five Referring Search Engines Sessions (Visits)
Google 23,665
Yahoo 1,445
Bing 1,283
AOL 30
Ask 25

Source: Google Analytics data for Acquisition: All Traffic – Source/Medium
Date range: March 1-31, 2015

 

 

Top Ten Referring Keywords (non-branded) Sessions (Visits)
latin america 75
belk library hours 24
study room belk lirary* 18
west africa map 14
eastern europe map 12
fun and entertainment in modern china 12
west africa 12
belk library fax number 10
eastern europe 10
strip mining in appalachia 9

*Note: This is the keyword as typed in by searchers, not an editor’s typo.

Source: Google Analytics data for Acquisition: All Traffic – Source/Medium (Keyword)
Date range: March 1-31, 2015

 

Visitor Profile

Now that we’ve looked at the big picture, let’s take a look at a little more detailed information about the 64,513 unique visitors who used the library website in March.*

Browser

Chrome (blue) remains at the top for percentage of visits to the library website, although Internet Explorer (green) has gained some traction since last month by moving into third place.

Browser usage statistics March 2015

Distribution of top five browsers used to view the library’s website in March 2015

Source: Google Analytics data for Audience Technology: Browser
Date range: March 1-31, 2015

*Please note that we do not collect any personally identifiable information of visitors to our websites. The data we collect is based on referrers, page URLs, and first-party cookies. This data is completely anonymous and is used solely for the purpose of helping us improve the library website experience.

Location

Here is where most of our visitors came from by geographic location (country, state, and city):

  • United States (97.97% of visits)
  • North Carolina (92.24% of visits)
  • Boone (91.17% of visits)

While most visits originate from within the United States, the library website was visited 2,266 times from 127 foreign countries in March.

Source: Google Analytics data for Audience Geo Location
Date range: March 1-31, 2015

 

Content Consumption

Looks like visitors were hungrier than the previous month. Overall Visits and Page Views are up for March.

 

Top Ten Entry Pages Sessions (Visits)
Library home page 85,906
Article Databases 1,925
Group Study Rooms 885
Music Library Home Page 720
IMC Bibliographies (Genres) 654
Library Hours 459
Library Floor Plans 545
Library Guide for Latin America 441
Library Spaces 306
Library Guides Home Page 261

Source: Google Analytics data for Behavior: Site Content – Landing Pages
Date range: March 1-31, 2015

 

 

Top Ten Viewed Pages Page Views
Library home page 123,820
Article Databases 15,867
Library Guides Home Page 2,582
Library Hours 2,190
Rooms and Spaces 2,106
Group Study Rooms 1,650
Site Search 1,621
Find 1,412
Databases by Title – A 1,256
Reserves 1,030

Source: Google Analytics data for Behavior: Site Content – All Pages
Date range: March 1-31, 2015

 

Mobile Website Usage

Below are some statistics on the usage of the library’s mobile website, including number of visitors, mobile device, and top mobile pages.

Number of Visitors

Audience Overview – Mobile Website
Sessions (visits) 3,970
Users (unique visitors) 2,428
Busiest day of the week Monday (765 visits)
Busiest hour of the day noon (301 visits)

Source: Google Analytics data for Audience Overview
Date range: March 1-31, 2015

 

Mobile Device

Here are stats for the top ten devices used to access the library’s mobile website. Like the last report in February, most visitors to our mobile website are using the Apple iPhone.

Mobile device usage stats March 2015

Distribution of top ten devices used to access the library’s mobile website in March 2015

Source: Google Analytics data for Audience Mobile Devices
Date range: March 1-31, 2015

UPDATE – MAY 5, 2015: The statistics and chart for the mobile device report were inaccurate at the time of publication and have been updated to show the correct numbers for March 2015.

 

Top Mobile Pages

Top Ten Viewed Pages Page Views
Mobile Library home page 5,609
Research 724
News/Information 673
Library Hours 521
Contact Us 249
Cool Tools 232
Article Databases 193
Useful Phone Numbers 129
Directory 80
Library News 73

Source: Google Analytics data for Behavior: Site Content – All Pages
Date range: March 1-31, 2015

 

What the Web Team Is Doing

We completed a content inventory of the main library website and its associated subdomains (Music Library, Instructional Materials Center, and Special Collections). Now that we know what content we have on the website, we can assess whether it is up-to-date, accurate, and relevant to our goals. This is a critical first step in planning a redesign that is not merely cosmetic or superficial.

Famous last words : “And that’s the way it is.”

 

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